our story
our story
(and, consequently, our heart)
At mabo, our mission is to be thoughtful in everything we do. The fabrics we use, our manufacturing partners—even the candles burning in our shop are chosen with intention and purpose.
We use natural, synthetic-free fibers like cotton, linen, and wool, specifically for their softness and durability. Our pieces are comfortable and meant to be truly lived in, but they also dress up effortlessly with a velvet ribbon or a pair of handsome shoes.
mabo’s forthcoming collections are designed to blend seamlessly with past collections. It makes getting dressed that much easier and reduces mindless consumption—a deep passion of ours.
We keep our clothing free of logos and branding and pay close attention to fit. Most of our seasonal styles are intentionally loose-fitting; for children, this allows more room to grow and for women, it means exceptional ease. Once outgrown, pieces can be tucked away for future generations—truly timeless.
We’re committed and grateful to our manufacturing partners who help bring our clothing to life. All of mabo’s pieces are made in the USA by people we know and love.
our founder
mabo was founded in 2010 by emily mcmaster. She has a masters in cinema studies from nyu and lives in the wasatch mountains in utah with her husband and three daughters.
our shop
Our shop is located in the 9th and 9th neighborhood of Salt Lake City. One of the most walkable areas of the city, it’s nestled next door to Nono, a wood-fired pizzeria owned by Emily’s husband. Please pop by and say hi!
